Blogging Mistakes You’re Making
Blogging has become a primary means of communicating and providing content. Once upon a time, it didn’t have nearly as much legitimacy. Especially given the lack of guidelines that surrounded the process. There was no real standard for how things should be written, or what should written about. There were certainly no “professional” blogs.
While they are now more diverse than ever, we now have a certain standard to follow. Along with this expectation comes a series of blogging mistakes that are almost universally made by blogs, at least in the beginning. Sometimes they are even made later on.
The Mistake:You Don’t Write For Skimmers
Given how much time you spend on a post, you would hope it would be read in its entirety. But think about the last several posts you read on other sites. Did you read it from top to bottom? Probably not; chances are good that you skimmed it and got the gist of the content, then moved on.
The average reader is going to do the same thing. Which is why most posts have developed a certain format. Here’s a good checklist to download
The Solution: Properly Break Down Your Posts
You will notice that this post is broken down into a list with headers. Others you find might be presented as a numbered list or with bullet points. This is breaking the post down, and it makes it easier for the skimmer to go through the article.
Provide lists, headers, small paragraphs and anything else that separates the text. It is easier on the eyes, plus the average reader will tend to pass up an article if they see a wall of text.
The Mistake: You Are Being Too Complicated
That super complicated topic you want to tackle on your blog? That is completely fine, and other people will love to read it, I’m sure. But you have to be careful of how you explain it. You are wanting to write under the assumption that the person reading it is a layman who needs it simplified.
Of course, that isn’t the case when you are doing technical articles, which require a more complex tone. Or if you are dealing with articles aimed at experts. But even then, the terminology would remain the same, but the language otherwise easy to understand.
The Solution: Ask If A XX-Year-Old Could Understand It
Readability methods such as the Flesch-Kincaid test were made for this purpose. They measure the average reading level of any content, based on how people of a certain age could comprehend it. For example, Time Magazine is rated for an average 12-year-old in readability, while Harvard Law’s academic publications are aimed at university students or graduates.
Ask yourself what age group you would want to be able to understand – the language, not the content – and plan accordingly. If you are expressing a difficult topic, make it as easy to understand as possible without reducing the effectiveness of the content itself.
The Mistake: You Update Your Social Media Too Offten
Nobody really knows the exact number of times you should be posting on your social network for maximum results. But one thing is usually agreed on: too much is not good. You are more likely to annoy people if you are constantly updating your Facebook or Twitter, unless you are specifically meant to do so as part of a niche/gimmick.
If you notice people unliking or unfollowing you, this could be the reason.
The Solution: Take A Breather…Often
Only you will know what is the best schedule for posting on social networks based on your results and data. But try to limit it to a few times a week, or once a day if you really feel the need to stay updated. Breaks in between your posts will ensure you aren’t overstaying your welcome.
Chances are, you have made more mistakes than the ones listed above. We all do, in the course of navigating our way through the changing social landscape of the web. Even the more advanced bloggers make occasional faux pas.
What blogging mistakes have you made, or learned to avoid? Let us know in the comments.