So many people try to jump on the blogging bandwagon, without considering the most important aspect of a project like this. If you are going to start a blog with the intention of making money, who are you blogging for? Your blog has to have a direction, or a purpose. are you educating people on how to blog? Are you sharing tips for photography? Maybe you’re sharing inspirational images. Whatever your purpose is, it is just important to find your niche. Below is a list of 7 benefits of building niche blogs.
1. They Focus on a Particular Subject
Instead of bouncing around from place to place, your blog will have a focus. When people come to your blog, they will have general expectations on what kind of information they will find. Having a focus will allow you to set up several specific sub topics that really go in depth on your blog’s overall subject.
2. Niche Blogs Are Easy to Update
Blogs are designed to publish and update contents easily once you have them set up, configured and running. Once you get the hang of it, it’s a matter of getting into that habit of writing blog posts and pages and publishing them regularly. Instead of having to design a page in html and css, all you have to do is write and publish, only worrying about basic text formatting. You can also schedule posts in advance and set them to publish in the future at a set date and time.
3. Free or Fairly Inexpensive
They are either free or cost very little to set up. You can start a blog for free on Blogger or WordPress.org, but I recommend purchasing your own hosting for your site. You get your own domain name, which is much better than having an extension. Even if you add a few third party products, like a premium WordPress Theme, a few premium plugins, and email services, it still isn’t that expensive overall.
4. You Can Make Money
You can make money with your niche blogs in many ways, such as:
- Publishing third-party ads in your blogs (eg. Google Adsense pubishing)
- Recommending affiliate products and services in your blogs (eg. Amazon)
- Sponsored Blog Posts ( Where people pay you to write about a product or service)
- Sponsored Guest Posts (Where people write articles and pay you to publish them on your site.
I’ll go into way more detail in another blog post about making money with your blog.
Unlike websites, blogs are interactive. Visitors, or blog readers, are usually allowed to post comments for a blog post (or article) to the blog owner. This ‘dialog’ helps to build relationships between the blog owner and his visitors or members. Building a relationship with your readers is what will drive sales in the long run. Why would they buy from you if they don’t know you that well or don’t trust you? This can take a while, but it makes it much easier to convert visitors into buyers.
6. Frequent Updates Look Good for SEO
Since blogs are usually updated regularly via blog posts and pages, blogs will rank higher in search engines as compared to websites. In contrast, you have to do a lot of tweaking to a niche website through Search Engine Optimization (SEO) techniques. Search engines will visit your blogs more regularly as you blog more regularly. There are a lot of different plugins, especially for WordPress, that help with SEO, like Yoast.
7. A blog’s rss function is one of its most powerful benefits!
Letting others subscribe to your RSS feed via an rss reader or email will make it easy for your posts to reach your followers. This will drive continuous return traffic to your site, because they will come back to read your whole post. Just be sure to choose Excerpt in WordPress’s options. Adding an advertisement related to your niche can help drive sales, even via rss. Every time someone clicks on your ad, you earn a commission!
With a low cost, easy updates and all of the other benefits, niche blogs can earn you a lot of concentrated money. You get to focus on what you’re good at, and as long as you can keep coming up with content, you’ll have a steady supply of income flowing in. Do you run a niche blog? What is it about? Do you make more sales than you do from your more generalized blogs?